welcome to my online scrapbook

With over 15 years of print experience, taking jobs from concept to final artwork,

what I've forgotten about print wasn't worth remembering.

print design

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3d visualiser

Now I’m not claiming I can make the next Toy Story but I am damned nifty in a 3d package. I have a lot of experience in building retail environments, product/POS, visualisation, animation and just generally experimenting.

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retouching & Visualisation

Do not believe everything you see!

(move the arrow up and down)



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From unique web sites like this built from scratch to app design and everything and anything digital

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GRAVITY has invented, built and filed patents for a human propulsion technology that re-imagines manned flight. I have been working very closely with the team behind it to bring it to life.

Case study

The Real life iron man


Don't ask me to get out the Crayola just yet, these are all digital illustrations. My style varies depending on whether it is for a specific project/client or just me having fun, but I always enjoy coming up with new characters and styles.

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I bought a new gadget and decided to try my hand at designing bits for it myself. I ended up winning another watch in the process with one of my designs :)

smart watch face's & apps

gallery coming soon!

video & animation

A sample of the best bits from the past year but in a nutshell if you need something that moves I’m your man!

The clue is in the title.

Logo's & full Brand identity

1 hour wonders

A good way to kill an hour, I've started a gallery of 'art' each piece has been made in under an hour, the idea is to keep me always thinking creatively and hopefully I will learn a few new tricks along the way

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coming soon

This is more of a hobby than a claim, I love taking pics and editing them, but aside from that what I have a lot of experience in is art directing photo shoots as this has always gone hand in hand with projects that I have worked on.

the apprentice Final 2016

Don’t ask how I got roped into this, but yes I did appear on the final of The Apprentice 2016. I was the designer that had to suffer working with one of the teams pulling together there 'Big Idea", All I can say in my defence is I wasn't allowed to give any creative input in the final design.... Never again BBC, never again!

so who is urban ape?

My name is Jack Freeman, a London based Creative Graphic and Digital designer. With over 10 years of industry experience working with a large variety of varied clients, spanning everything from traditional print/digital design through to virtual 3d walkthroughs and augmented reality.


I am the ideas man, coming up with the concepts, and how things should look and feel is where my passion lies. Striving to push my abilities as a designer, I love exploring new areas of the industry, expanding my skill set so that I can take on any job with a multi-disciplined approach.


I started out life in print, specialising in branding, photo-retouching, artworking and packaging design. Over the years I have moved into motion, 3D visualisation, app's and web, but my core values are still the same – it doesn't matter what format the end product is, I still aim to provide insight, experience and creative knowledge.


One of my greatest assets is taking any problem and working out the best and most effective ways to approach it. I believe this is one of the reasons I have such a diverse skill set, using different techniques to get the job done.

If you are reading this you successfully made it to the end of my site...

So thank you for your patience.


The fact that you made it this far fills me with joy that you liked what you saw, and if you are interested in working with me on a project or have an idea you would just like to discuss please don't hesitate to drop me a message or "call me"

(see banana for details)


Call Me